Among the most important types of Instagram posts for brands are those that engage users. Whether it’s a creative brand that wants to show off its latest products or a small, yet perfectly crafted item, engaging followers with interesting posts is key to success. Here are some examples of the types of Instagram posts you should consider for 2022. Listed below are some examples of the best types of Instagram posts for brands.
The first type of Instagram post that you need to make is a video. While it may seem a little strange to create a video for a social media platform, people tend to want to watch videos. And it is no wonder that videos are the most engaging type of Instagram posts. Videos and photos are the most popular types of content, so make sure to create videos and use Instagram’s new shopping tools to your advantage.
Video will be one of the most prominent features of the upcoming year. Videos and photos are the future of Instagram, and the update will enable users to post them in a more visual manner. For example, the new video reply feature will allow users to engage with creators more visibly. The heart-shaped notification button will become even more interactive. Besides videos, Instagram will also focus on video as an essential component of its social shopping platform. Furthermore, the updates will make it easier for creators to monetize their content, partner with brands and revamp the direct messaging interface.