You may be asking yourself how to promote your business on social media. While there are many ways to do so, the first step to success is creating profiles on various social media platforms. You may have a blog or website, but it will be useless if no one knows it exists. The best way to promote your social media profiles is to promote them in all your communication channels, including email and in the physical store. Here are some great ways to promote your social media accounts:
LinkedIn – If your business is aimed at professionals and business-to-business businesses, this social networking platform is the perfect place to start. Post a personal and business profile, and invite other users to endorse you. Keep in mind that you need to be social in order to make a good impression on your audience, so avoid overt selling and over-promotional posts. Instead, engage your audience by posting frequent updates, answering questions, and liking other people’s posts.
Choose a consistent tone of voice. If you run a doggy daycare, you would not post about your business’ daily operations. On the other hand, if you are in the fashion industry, you would not post boring information about your business on Facebook. Instead, choose a tone that appeals to your audience and reflects your company’s values. It is also a good idea to follow the latest trends on social media.